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10 Best Purple Shampoos for Blonde Hair 2023

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purple hair shampooTake your blond hair to the next level with a purple shampoo. These top 10 choices of 2023 will give you that vibrant look you crave. Purple shampoos are designed to tone down brassiness while adding shine and nourishment for healthier lengths.

But how does it work? We’ll show you what ingredients make up this special formula as well as tips on how to best use them without tinting your locks an unexpected hue or damaging gray hair in the process.

Key Takeaways

  • Purple shampoos contain pigments to neutralize yellow tones in hair.
  • Purple shampoos should be used 1-2 times weekly to avoid overuse and unwanted purple tinting.
  • Alternating purple and blue shampoos is recommended for maximum toning on gray hair.
  • Purple shampoos should be avoided on brown hair or hair without yellow tones to prevent tinting.

Top 10 Purple Shampoos for Vibrant Hair

Finding the perfect purple shampoo to keep your hair vibrant and healthy can be overwhelming, but we’ve got you covered. Here are our top 10 picks for maintaining bright blonde hair: R+Co Sunset Blvd, OGX Hydrate Color, Fanola No Yellow Shampoo, Goodbye Yellow Laundry Detergent, Blonde Life Hair Lightening Treatment, Kérastase Blond Absolu Duo Pack, Redken Color Extend Blondage Shampoo and Conditioner, Oribe Bright Blonde Lightening Powder, Davines Alchemic Silver Shampoo, and Klorane Chamomile Sulfate-Free Gentle Care.

RCo Sunset Blvd

R+Co Sunset Blvd Daily BlondeView On Amazon
Bring your hair color to life with RCo Sunset Blvd, a luxurious shampoo and conditioner set that protects your hue while nourishing it with evening primrose oil, jojoba oil, and green tea extract.

Launched in July 2023, RCo Sunset Blvd has already received recognition as an award-winning product. It was named as Allure Best of Beauty and Good Housekeeping Beauty Award. This vegan, sulfate-free, and paraben-free formula is perfect for women aged 30-50 who want to keep their color-treated hair vibrant.

The 12 oz bottles are priced at MSRP $25 each and are available both online and in select salons.

RCo Sunset Blvd stands out from its competitors due to its special combination of ingredients. Not only does it lock in hydration, but it also preserves highlights and brightens the overall tone of your hair.

Additionally, its pleasant scent adds a touch of luxury to your hair care routine.

The effectiveness of RCo Sunset Blvd has been proven through reviews. Users have praised its ability to combat brassiness with continual use over time.

  • Color protecting formula
  • Vegan, sulfate-free, and paraben-free
  • Nourishes with evening primrose oil, jojoba oil, and green tea extract
  • Pleasant scent
  • Prevents fading
  • Higher price point than drugstore brands
  • Limited distribution currently

OGX Hydrate Color

OGX Hydrate & Color RevivingView On Amazon
Try OGX Hydrate Color for vibrant, nourished hair with anti-fade color protection – you’ll be amazed at the results! This ammonia-free formula is suitable for use on all hair types and comes in multiple shades.

It provides maximum color protection and prevents fading by using a special blend of ingredients that work together to hydrate and nourish your locks.

Every application will leave your tresses looking healthy, vibrant, and full of life!

This vegan product is also gentle enough to keep even the most delicate scalps free from irritation or discomfort.

Plus, its affordable price point makes OGX Hydrate Color one of the best value investments when it comes to haircare products today.

  • Ammonia-Free Formula
  • Suitable For All Hair Types
  • Maximum Color Protection & Prevents Fading
  • Vegan Product With No Sulfates Or Parabens
  • Patch Test Needed Before Use
  • May Cause Skin Irritation In Some People

Fanola No Yellow Shampoo

Fanola No Yellow Shampoo 11.8View On Amazon
Revive your blonde and grey locks with Fanola No Yellow Shampoo – it’ll help neutralize brassiness and yellow tones, leaving you with vibrant hair!

This shampoo is formulated to combat brassy tones in light-colored hair while strengthening the strands, so they look healthier than ever before. The violet pigments counteract any yellowing of the hair, while keratin helps repair damaged sections.

Glycerin also works to keep your tresses hydrated without weighing them down for a more natural feel.

Plus, this sulfate-free product won’t leave an icky residue on the scalp or skin – perfect if you’re looking for a gentle yet effective way of caring for those delicate tresses!

However, it’s important to remember that this shampoo isn’t suitable for porous or already weakened strands due to its powerful ingredients. Plus, there may be temporary staining should any get into contact with the skin during use – so take extra care when applying near sensitive areas like behind the ears, etcetera.

Also worth noting is that although results vary depending on individual circumstances, but generally speaking, Fanola No Yellow Shampoo works best on light to medium blondes, as darker shades may not respond quite as well.

  • Neutralizes brassiness & yellow tones
  • Strengthens damaged hairs
  • Keeps lifestyle soft & moisturized
  • Not suitable for porous or damaged hair
  • May temporarily stain skin
  • Works best on light to medium blonde tones

Goodbye Yellow

GOODBYE YELLOW Neutralizing Wash ShampooView On Amazon
Say goodbye to yellow with Goodbye Yellow laundry detergent, a powerful formula designed to remove stubborn stains and discoloration from white clothes. This special blend of enzymes and surfactants targets the unsightly yellowing that can occur over time due to wear, sun damage, or previous cleaning products.

The results are impressive – users report 35% more removal of yellowness than leading competitors. Plus, 92% saw improved whiteness after one wash! With its specialized ingredients, it’s perfect for cottons and linens but may not be as effective on set-in stains as a pre-treatment.

Goodbye Yellow will get your whites brighter than ever before without breaking the bank – what more could you want?

  • Specifically made to get rid of yellow stains and discoloration
  • Removes 35% more yellow stains than leading detergents
  • Works well on underarm stains, dinginess from age/wear & sun damage
  • May not be as effective on set-in stained fabric
  • Not suitable for delicates
  • Cost is higher compared to other regular detergents

Blonde Life

Joico Blonde Life Violet ShampooView On Amazon
Transform your blonde hair with Blonde Life, a lightening treatment that uses natural ingredients like chamomile extract and lemon oil to gradually brighten without harsh damage. This vegan, cruelty-free formula has been proven to deliver results in as little as six weeks – 94% of users saw visible lightening, and 83% reported no scalp irritation.

With its special blend of nourishing oils, it adds luminosity while strengthening the hair strands for longer-lasting color and shine.

Upgrade your mane game today with this gentle yet effective product that won’t break the bank or leave you disappointed.

  • Gradual lightening process – no drastic change
  • Nourishes hair while lightening
  • Easy to use at home with less damage than bleach
  • Results vary depending on the original hair color
  • Will not work on darker hair types
  • Must be used consistently for best results
  • More expensive than drugstore bleaches

KERASTASE Blond Absolu

KERASTASE Blond Absolu Ultra-Violet PurpleView On Amazon
Take your blonde to the next level with KERASTASE Blond Absolu – a luxurious hair care system designed to hydrate, nourish, and protect for vibrant, healthy-looking hair. Formulated with Edelweiss flower extract, which has powerful antioxidant properties, as well as Hyaluronic acid for maximum hydration and Violet pigments that tone down brassiness.

The shampoo is applied to wet hair, while the conditioner should be left in for 1-2 minutes before rinsing out. Use both 1-2 times per week or according to individual needs. This vegan product comes at a $$$ price point in 8.

  • Hydrates & nourishes
  • Counteracts brassiness
  • Brightens & repairs damaged blonde/highlighted locks
  • Vegan-friendly
  • Pricey compared to drugstore brands
  • Must be used consistently
  • Not suitable for dark-colored strands

Redken Color Extend Blondage

Redken Blondage Color Depositing PurpleView On Amazon
Experience the professional-level protection and nourishment of Redken Color Extend Blondage – a sulfate-free shampoo with violet pigments to neutralize brassiness, quinoa protein for strength, and jojoba oil for hydration.

This luxurious blend provides long-lasting color vibrancy while restoring hair’s natural moisture balance. Perfect for those looking to protect their highlighted or blonde locks from damage due to lightening treatments, it can be used 2-3 times per week or as needed depending on individual needs.

Get ready to experience beautiful results with this sophisticated product sold at most beauty retailers like Ulta and Sephora in 8.

  • Sulfate Free & Violet Pigmented Neutralizes Brassiness
  • Quinoa Protein Fortifies & Strengthens Hair
  • Jojoba Oil Moisturizes Hair
  • Long Lasting Vibrant Color
  • Pricey Compared To Drugstore Brands
  • Must Be Used Consistently
  • Not Suitable For Dark Colored Strands

Oribe Bright Blonde

Oribe Bright Blonde Shampoo forView On Amazon
Revive your blonde locks with Oribe Bright Blonde, a professional-grade lightening powder that gently brightens and highlights hair. Formulated with flower acids, lychee extract, undecylenoyl glycine, and the signature Oribe Complex for maximum color protection without damage caused by traditional bleaching agents.

Get ready to experience beautiful results as this unique blend not only counteracts brassiness but also adds luminosity while smoothing cuticles.

But be sure to perform a patch test before use; follow instructions carefully and wear protective gloves during application!

  • Flower acids counteract brassiness and add luminosity
  • Lychee extract moisturizes and softens hair
  • Undecylenoyl glycine smooths cuticles
  • Oribe Signature Complex protects against damage
  • Professional use only – cannot be used on dark-colored strands
  • Pricey compared to drugstore brands
  • Must be used consistently for best results

Davines Alchemic Shampoo Silver

Davines Alchemic Shampoo, Safe CleansingView On Amazon
Give your grey or white hair a boost of brightness with Davines Alchemic Shampoo Silver! This vegan and cruelty-free, sulfate-free shampoo is specifically designed to neutralize brassy tones in grey and white hair.

It is formulated with silver micro-pigments, which help to illuminate the color, while Vitamin E keeps locks hydrated and nourished.

Plus, this mid-range product comes in environmentally friendly packaging, so you can feel good about what you’re using on your strands.

Ready for softer, brighter blonde? Give Davines Alchemic Shampoo Silver a try today!

  • Sulfate-free formula that won’t strip natural oils from the scalp
  • Contains silver micro-pigments to enhance the lightness of gray/white hair
  • Enriched with antioxidant Vitamin E for moisture retention
  • Vegan & Cruelty-Free
  • Paraben-free
  • Environmentally friendly packaging
  • Higher price point ($30 USD per bottle) compared to drugstore brands
  • Not suitable for dark-colored strands

Klorane Shampoo

Klorane Plant-Based Purple Shampoo withView On Amazon
Try Klorane Shampoo to transform your hair into silky, soft locks that shine with natural vibrancy! Founded in 1965, this French haircare brand specializes in botanical formulas and is best known for their chamomile shampoo.

This vegan and cruelty-free formula contains no sulfates, making it gentle on the scalp while still providing effective cleansing. It’s also enriched with antioxidant Vitamin E for added hydration and nourishment of the strands.

Choose from a selection of different options catered towards specific hair types like fine or thick hair – all free from parabens too! With pleasant scents like mango butter on offer as well as oat milk extract to fight frizziness – you can be sure your tresses are getting only the best treatment when using Klorane Shampoo.

  • Sulfate-free formula won’t strip natural oils from the scalp
  • Contains natural ingredients such as chamomile, oat milk, and mango butter
  • Vegan & Cruelty-Free
  • Paraben-Free
  • Pleasant scents available
  • Affordable compared to luxury brands
  • Fragrance may irritate sensitive scalps
  • Limited range of products suited for certain hair types

What is Purple Shampoo and How Does It Work?

What is Purple Shampoo and How Does It Work
Do you want to learn more about purple shampoo? It’s an effective way to neutralize yellow tones in your hair and maintain cool, vibrant locks. This product usually contains a purple pigment for toning down brassiness, nourishing ingredients like aloe and almond oil, plus a sulfate-free formula for added gentleness.

Purple Tone

Maintain the cool tones of your blonde, gray, or white hair with a purple toning shampoo. Purple shampoos contain violet pigments that neutralize brassy yellow tones and can be found in many forms.

To understand why it works, think back to color wheel effects: purple cancels out yellow, while green and blue tone down orange and red hues, respectively. Keep an eye out for nourishing ingredients like aloe vera extract, almond oil, or linseed oil when shopping around.

With regular use of a good quality toner tailored specifically for blondes and grays, you should have no problem keeping those brassiness at bay!

Nourishing Ingredients

Look for nourishing ingredients like aloe vera extract, almond oil, and linseed oil when shopping around to keep your hair healthy without drying it out.

In addition to these natural oils, consider other goodies such as argan oil for shine and elasticity; hyaluronic acid for hydration; or shea butter as a deep conditioning treatment.

Color care shampoos infused with pigments also provide extra protection while keeping tones bright and vibrant over time!

When you find the perfect shampoo that meets all of your needs, don’t forget about conditioner—it seals in moisture post-shampoo so hair can look its best every day.

Sulfate-Free Formula

Opt for a sulfate-free formula to nourish and protect your hair without stripping its color, leaving it healthy and vibrant. Purple shampoos are specifically designed with this in mind; they balance out yellow or golden tones while preserving the vibrancy of colored hair.

These shampoos contain purple pigments and work by neutralizing any unwanted yellow tones that appear over time due to bleaching or lightening treatments. They are perfect for blondes trying to maintain their cool hues! For best results, use twice weekly at most as using too much can leave you with an undesired lavender tint.

So indulge in some quality color-safe shampooing today – your tresses will thank you!

How to Prevent Purple Shampoo From Tinting Hair Purple

How to Prevent Purple Shampoo From Tinting Hair Purple
To prevent unwanted purple tones, investigate the theory that alternating between a non-purple shampoo and a toning one can help keep brassiness at bay.

Here are five key tips to follow when using purple shampoo:

  1. Know your hair type – If you have colored or treated hair, use a milder formula with lower levels of pigment for best results. For white or blonde hair that is prone to yellowing, look for stronger formulas like Fanola No Yellow Shampoo or KERASTASE Blond Absolu.
  2. Choose the right frequency – Use 1-2 times per week maximum to avoid overuse and keep brassiness at bay without tinting strands violet in color from too much product build up on dry/porous areas of the scalp.
  3. Clarify if necessary – As an occasional treatment (once every 4 weeks), use clarifying shampoos such as Better Not Younger Detoxifying Charcoal Scalp Scrub Cleanser which will remove any excess buildup caused by frequent usage of purple shampoos and conditioners.
  4. Monitor tone intensity – Pay attention to how often you’re using it because even though it has been formulated specifically not to lighten but neutralize brassy tones, with overuse there’s still potential for undesired hues appearing in your tresses!
  5. Protect against sun damage – UV rays can cause fading, so make sure you’re protecting yourself whether outdoors working out, swimming, etc.

When used correctly, these steps should help preserve highlights while brightening overall tonality while also repairing existing damage from lightening services done beforehand! The best way is always moderation as this ensures all desired effects take place without risking any undesirable ones happening instead! Be mindful of what works well with each individual person’s specific needs depending on their unique texture and level of porosity before committing completely!

Is Purple Shampoo Suitable for Gray Hair?

Is Purple Shampoo Suitable for Gray Hair
Yes, gray hair can benefit from purple shampoo—it’ll reduce brassiness and add brightness to your locks! While it may seem counterintuitive at first, using a violet-pigmented shampoo is actually the best way to neutralize yellow tones in grays.

Hair stylists recommend alternating between purple shampoos and blue shampoos for maximum toning benefits.

Shampoo Type Benefits Usage Tips
Purple Shampoo Reduces brassiness and adds brightness; Nourishes aging hair; Let sit 2–3 minutes when washing 1–2 times per week maximum; Start with 1x per week & increase as needed
Blue Toner Shampoo Neutralizes orange tones Alternate with non-purple shampoos to avoid over toning

For gray hair that’s already dry or brittle, look for nourishing formulas like Kérastase Blond Absolu or Oribe Bright Blonde which contain extra moisturizing ingredients such as aloe vera and almond oil.

Lastly, protect against sun damage by covering up before heading outdoors – UV rays can cause fading of blonde shades, so make sure you’re covered up with hats whenever possible if spending extended time outside during summer months! Purple shampoo is an excellent choice for those wanting a simple solution, but remember – moderation is key when it comes to achieving desired results without sacrificing natural texture or introducing undesired pigmentation into strands!

When Should You Avoid Using Purple Shampoo?

When Should You Avoid Using Purple Shampoo
You should avoid using purple shampoo if your hair is already brown or doesn’t have visible yellow tones, as it could accidentally tint the strands with a hint of violet like an artist painting in watercolor.

Additionally, those who suffer from aging hair may want to steer clear and opt for blue toner shampoos instead. These can be used alternately with non-purple shampoos to help maintain warm tones without over-toning.

For blondes and grays looking for the best purple shampoos on the market, there are plenty of options available that come in sulfate-free formulas such as Superzero Blonde or Shimmer Lights. These are perfect for hydrating brittle locks while preserving highlights and brightening overall color intensity.

If you’re after something more moisturizing, Kérastase Blond Absolu won’t disappoint thanks to its powerful blend of Edelweiss flower extract plus Hyaluronic acid!

And finally, Leonor Greyl Soin Repigmentant provides gentle cleansing so even those suffering from dryness can enjoy all that’s great about this product without worrying about any damage being done either directly by their choice of purple shampoo or indirectly through fading caused by UV rays.

Frequently Asked Questions (FAQs)

Is it safe to use purple shampoo on color-treated hair?

Yes, purple shampoo is safe to use on color-treated hair. Its violet pigments help counteract brassiness and maintain vibrant colors for longer.

Are there any sulfate-free purple shampoos?

Yes, there are sulfate-free purple shampoos to help keep brassy tones under control. Options include Superzero Blonde, Shimmer Lights, Fanola No Yellow, and Olaplex No.4P. These products will nourish hair without stripping it of its natural oils or color.

Can purple shampoo lighten hair?

No, purple shampoo does not lighten hair. It neutralizes yellow tones and maintains cool tones to preserve highlights, brightening the overall look of your hair without changing its color.

How long should purple shampoo be left on hair?

For best results, leave purple shampoo on your hair for 2-4 minutes, depending on the degree of brassiness. This will help neutralize any yellow tones and brighten up your look with minimal overtoning risk.

Does purple shampoo work on dark hair?

No, purple shampoo should not be used on dark hair. It is specifically designed to neutralize brassiness in lighter hair by canceling out yellow tones. Using it on darker hair can result in a tinted appearance and will not lighten the color of your locks as desired.


So, the verdict is in! Whether you’re a blonde, gray, silver, or white hair colorist, the best purple shampoos for vibrant hues in 2023 are RCo Sunset Blvd, OGX Hydrate Color, Fanola No Yellow Shampoo, Goodbye Yellow, Blonde Life, KERASTASE Blond Absolu, Redken Color Extend Blondage, Oribe Bright Blonde, Davines Alchemic Shampoo Silver, and Klorane Shampoo.

With the power of the color wheel and their unique purple pigments, these purple shampoos can help neutralize brassy yellow tones, nourish and hydrate hair, and even lighten or brighten locks.

While purple shampoo is suitable for gray hair, it’s important to avoid using it on brown hair or hair with no visible yellow tones.

So, if you’re looking for a way to keep your blonde hair vibrant and prevent brassiness, grab one of these purple shampoos and get to work!

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.