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How to Use Purple Shampoo for White Hair Full Guide of 2024

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how to use purple shampoo to get white hairAre you looking for a way to get white hair and keep it that way? If so, purple shampoo could be the answer. Purple shampoo works by neutralizing yellow or brassy tones in your hair, leaving behind locks that are bright and lustrous.

This is especially important if you have gray, silver, or white hair because these colors can often appear dull without the right care.

Before you start using purple shampoo on your tresses, there are some things to consider.

Read on as we explore all this plus more about how to use purple shampoo effectively!

Key Takeaways

  • Purple shampoo neutralizes yellow or brassy tones in gray, silver, or white hair.
  • Look for EWG-approved brands with natural antioxidants like magnesium and limonene.
  • Use purple shampoo once a week for optimal results, applying with lukewarm water and leaving it on for 5-10 minutes.
  • Purple shampoo is effective for gray hair, combating brassiness and providing hydration.

How Does Purple Shampoo Work?

How Does Purple Shampoo Work
By harnessing the power of violet pigment, purple shampoo helps to neutralize yellow undertones and revive color in blonde, bleached, gray, or white hair. It’s a great product for those who want to keep their hair looking fresh while avoiding costly trips to the salon.

Benefits include improved vibrancy and shine, reduced brassy tones without damaging your locks. The ingredients vary by brand but usually contain D&C Violet 2, which is effective for toning grey or silver hues.

When shopping around for a good purple shampoo, look out for EWG approved brands with natural antioxidants like magnesium and limonene that provide gentle cleansing action without stripping away essential oils from your scalp or tresses.

For optimum results, use it once every week as part of your regular routine. Apply lukewarm water before applying, then massage it from root-to-tip, focusing on problem areas such as brassiness hotspots.

Leave it on according to instructions (usually 5-10 mins), then rinse off any remaining residue with cool water before conditioning if desired.

Brands we recommend are Bold Uniq, Kerotin, Pantene Pro V Silver Expressions, QuickSilverHair, Clay Oribe Silverati, Malibu C, Undoo Goo Color Care Shampoo, etc.

Is Purple Shampoo Good for Gray Hair?

Is Purple Shampoo Good for Gray Hair
Yes, purple shampoo can help revive and maintain the beauty of your gray hair. It helps combat brassiness by neutralizing yellow tones in silver or grey locks.

  1. Choose a high-quality product that is opaque and specifically designed for white hair.
  2. Use lukewarm water before applying.
  3. Massage from root to tip, focusing on problem areas.
  4. Leave on according to instructions based on color and condition history – 5–10 minutes typically works best.
  5. Rinse with cool water after allowing the shampoo time to work.

When used correctly, purple shampoo can be effective against brassy tones while offering hydration and nourishment without drying out your hair. For more intense results, you could even use it dry! To get maximum benefit over time, pair with regular trims as well as protection from UV rays.

Deep conditioning periodically is also important to prevent dryness caused by prolonged use of harsh products like clarifying shampoos or toners.

When Should You Not Use Purple Shampoo?

When Should You Not Use Purple Shampoo
You should avoid using purple shampoo if your hair is already light or if you don’t need to tone it. In such cases, it would be better to consider getting a salon appointment. Salon professionals can assess your hair needs more accurately and provide color correction based on environmental factors and product buildup.

Purple shampoo is most effective on blonde, gray, silver, or white hair that has been exposed to pollutants and sun damage, as it helps remove brassiness. The amount of toning required will determine how often you need to use purple shampoo.

To prevent overuse and drying out your hair too quickly, it is recommended to leave the shampoo in for only a few minutes at a time.

For alternative hair colors like brunette or redhead tones, it is advisable to use other tinted products that do not contain violet pigment. These shades do not darken with longer leave times, unlike lighter shades such as platinum blondes.

Platinum blondes can benefit from deeper conditioning with extended usage periods of up to 30 minutes per treatment session.

If you are looking for intense results, keratin-infused shampoos are a good option. On the other hand, if you simply want to maintain your current hair color, Color Care Shampoo offers a more subtle approach.

This is especially useful for those who do not want to achieve extreme whiteness levels through deep dye jobs, which can potentially damage the scalp’s natural oil balance due to prolonged exposure to harsh chemicals during bleaching sessions.

How Often Should You Use Purple Shampoo?

How Often Should You Use Purple Shampoo
With age, your hair can become brassier and lose its luster. Luckily, purple shampoo can help keep it looking vibrant – but how often should you use it? Generally speaking, using a good quality purple shampoo once a week is ideal for maintaining the desired level of blonde or gray tones.

For those with severely brassy hair or who are dealing with stubborn yellow undertones, two to three times per week may be more suitable. Remember that results will vary depending on your individual needs and hair type, so adjust the frequency as needed until you achieve optimal results without drying out your strands too much.

Here are some other tips when using purple shampoo:

  • Use cool water when rinsing off after application to avoid dullness of color.
  • Consider diluting stronger formulas if they’re too intense for your locks.
  • Deep condition regularly to prevent dryness caused by frequent usage.

Moreover, only choose high-quality shampoos specifically designed for platinum blonde shades like Bold Uniq Kerotin, Pantene Pro V Silver Expressions Shampoo & Conditioner Set.

With careful monitoring of both product selection and application frequency based on personal needs and preferences, while also keeping an eye out for any signs of damage from overuse, you can ensure long-lasting silvery hues.

How Long Should You Leave Purple Shampoo In?

How Long Should You Leave Purple Shampoo In
To attain white hair, you should leave purple shampoo in for a specific duration depending on your hair color and treatment history.

  • Natural blondes: 5 minutes
  • Color treated blondes: 10 minutes
  • Grey or platinum shades: 15 – 30 minutes.

It’s important to follow these instructions to prevent leaving an unwanted lilac tone and achieve maximum toning effects from crushed violet pigments.

Common mistakes include not adjusting the leave-in time based on individual needs, overusing purple shampoo which can be drying and create a tinted effect, or using clarifying shampoos without conditioning afterwards.

Ideal application includes wetting with lukewarm water before use, then gently massaging it from root to tip of problem areas, followed by rinsing with cool water after the desired length of time has passed.

Deep condition regularly if needed, as well as protecting against UV rays year-round for best results!

Does Purple Shampoo Work on Other Colors Too?

Does Purple Shampoo Work on Other Colors Too
You may be wondering if purple shampoo works on hair colors other than blonde. The answer is yes! Purple shampoo can help tone and brighten all sorts of multi-hued hair, not just blondes. Color versatility is one of the many advantages that make purple shampoo an effective toning product for non-blondes.

With tinted shampoos such as Oribe Silverati Shampoo 85oz or Pantene Silver Expressions Purple Shampoo, you can target brassy tones in gray, white, silver, and even red hues with ease.

Experiment with different formulas to find your ideal routine. It may take some trial and error before achieving desired results, but it’s worth exploring this amazing color correcting option for those looking to enhance their natural hue or revive dull locks without damaging them further.


You may have thought that purple shampoo is only for blondes, but it’s actually an incredibly versatile product. Used correctly, it can be a great way to get white hair that’s soft, shiny, and free of brassy yellow tones.

Purple shampoo works by neutralizing the yellow tones in gray, silver, and white hair with its violet pigment.

It’s important to use it intermittently, as overusing it can leave a purple tint. Additionally, the shampoo should be left on for a few minutes depending on your hair color and treatment history.

To achieve the best results, you can try using products like Joico KPak Hydrator Treatment, ACURE Lemongrass Argan Shampoo, Malibu C UnDoGoo Shampoo, Pantene Silver Expressions Purple Shampoo, and Oribe Silverati Shampoo.

So don’t be afraid to give purple shampoo a try and achieve the white hair of your dreams!

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.