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Best Purple Shampoos for Coloured Hair: Banish Brassiness (2024)

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best purple shampoos for coloured hairAre you looking to banish brassiness from your colored hair? If so, purple shampoo is the answer. It’s a common theory that purple shampoos can help cancel out yellow tones in blonde and grey shades.

To find out if this is true, we’ve researched the best purple shampoos for colored hair on the market today – all of which come highly recommended by women with great locks! From Olaplex Blonde Enhancing Shampoo to Oribe Bright Blonde Shampoo, each product featured here will brighten and maintain your color while nourishing strands with hydrating ingredients like Hyaluronic acid.

So whether you’re year-round blonde or only lightening up during summer months; get ready for beautiful hues minus any brassy undertones!

Key Takeaways

10 Best Purple Shampoos for Coloured Hair

Are you searching for the best purple shampoos to enhance your colored hair? Look no further! From Olaplex Blonde Enhancing Shampoo to Davines Alchemic Silver Shampoo, these top-rated products will help neutralize yellow tones and brighten blonde hair.

Whether it’s Kerastase Blond Absolu Purple Shampoo or Redken Color Extend Blondage, there is something here that suits every need.

1. Olaplex Blonde Enhancing Shampoo

Olaplex No. 4P Blonde EnhancingView On Amazon
If you’re looking to maintain your blonde hue without dyeing the roots, Olaplex Blonde Enhancing Shampoo is a great way to go. This highly pigmented, sudsy shampoo helps neutralize yellow tones and reduce brassy undertones in just one wash.

Its small bottle size makes it easy to carry with you for on-the-go touch ups and users have reported positive results – many even mistaking it for hair highlights! It’s suitable for those with darker hair as well as natural blondes who want an extra boost of brightness.

It contains bond repair technology which strengthens the bonds between strands while adding shine and softness resulting in healthy-looking locks that are full of life! The scent is pleasant too, so no need to worry about any overpowering smells when using this product regularly.

Customers also appreciate how quickly they receive their orders – giving them time back to focus on other things like styling their new beautiful mane or simply enjoying more free time!

  • Neutralizes yellow tones
  • Reduces brassy undertones
  • Bond Repair Technology
  • Pleasant scent
  • Fast delivery
  • Small bottle size
  • Not suitable for lighter shades
  • Can be mistaken for highlights

2. Kerastase Blond Absolu Purple Shampoo

KERASTASE Blond Absolu Ultra-Violet PurpleView On Amazon
Kerastase Blond Absolu Purple Shampoo nourishes and tones color-treated hair with its hydrating Hyaluronic Acid formula, protecting it from oxidation and pollution. This product is designed to neutralize brassy undertones in blonde, bleached, ashy, or grey hair while also providing essential nourishment.

It’s recommended for use once a week by leaving it on your locks for 2-5 minutes. Alternate with Bain Lumière shampoo to ensure maximum results without overuse that could strip oils away or add too much pigment.

In addition to the great benefits this purple shampoo offers when trying to tone down brassiness levels in blonde and gray hair colors, customers have reported positive feedback regarding fast delivery of the product.

They also appreciate its pleasant smell, which makes them confuse Kerastase’s result for highlights instead of just hairspray usage. Moreover, they’ve noticed their orange tones decreased after using this anti-brass treatment regularly within a few weeks only.

Finally, users have confirmed that not only did their tresses feel soft but were left looking shiny too, thanks to the additional hydration brought into action by Hyaluronic Acid presence found inside this specific keratin protective blend developed by KERASTASE experts themselves.

  • Neutralizes yellow undertones
  • Nourishes damaged hair
  • Contains Hyaluronic Acid
  • Protects from oxidation & pollution
  • Leaves some users’ hair dry
  • Expensive compared to other brands

3. Redken Color Extend Blondage

Redken Color Extend Blondage ExpressView On Amazon
Redken Color Extend Blondage is a game-changer for blondes looking to banish brassiness and restore their hair’s natural vibrancy. Formulated with protective antioxidants, it quickly neutralizes unwanted yellow tones while hydrating the hair and restoring shine.

This highly pigmented purple mask can be used as an express toner or left on between 5-10 minutes for deeper results, depending on the desired level of tone correction. It’s suitable for chemically treated hair without leaving any harsh smells behind.

The instant result? A cool bright finish that leaves your blonde looking freshly done each time you use it – no matter how long you’ve been out in the sun!

  • Tones blonde hair quickly
  • Removes brassiness effectively
  • Restores platinum blonde color
  • Expensive
  • Can leave a violet tint which fades over time

4. SACHAJUAN Silver Shampoo

SACHAJUAN Silver Shampoo, 8.4 FlView On Amazon
SACHAJUAN Silver Shampoo works wonders for blonde, grey, and silver hair, neutralizing yellow/golden tones to give your locks luster and volume. It not only improves elasticity by reducing breakage but also hydrates while cleansing with a soft touch.

The perfect formula to soften coarse strands without weighing down roots or adding extra bulk at the ends.

With just one use, you’ll notice a difference in shine and brightness that will leave your hair looking vibrant all day long. The deep violet shade of this shampoo is sure to make an impression on anyone who sees it — no more brassy undertones ruining your look! A little goes a long way too, so you can enjoy economical savings as well as gorgeous results when using SACHAJUAN Silver Shampoo regularly once per week for color maintenance.

  • Neutralizes yellow/golden tones in blonde & gray hair
  • Hydrates & cleanses with a soft touch
  • Offers UV protection from sun exposure
  • Economical; small amount needed each time
  • Not particularly moisturizing – may dry out hair
  • Needs weekly use for best results
  • May require conditioner due to potential dryness

5. Intimate Cream USA Skin Gel

Intimate Cream - Made inView On Amazon
Intimate Cream USA Skin Gel provides intense hydration and nourishment to your skin, leaving it feeling smooth and refreshed. This product from Northern Crown Cosmetics is a liquid formulation that comes in a convenient container with 200 milliliters of the product, enough for one-time use.

It also weighs 200 grams and has dimensions of 2.48 x 1.3 x 6.77 inches. The gel contains 1.

The gel offers total nourishment to your skin, so you can feel its softness even after hours following application without drying out or cracking due to dehydration or sun damage. This is all thanks to its protective blend of antioxidants and hydrating lipids that help restore shine and flexibility.

Experience complete comfort knowing that this item model number 3600523682768 has been tested safe for use by experts before being released into market shelves worldwide.

  • Intense Hydration
  • Nourishing Formula
  • Paraben/Sulfates Free
  • UV Protection
  • Smaller Container Size
  • Expensive

6. Pantene Silver Expressions Conditioner

Pantene Silver Expressions Moisturizing SulfateView On Amazon
Pantene Silver Expressions Conditioner is a must-have for women looking to restore shine and flexibility to gray, white, or silver hair! It is formulated with Pro-V nutrients that are tailored specifically for grey locks and is free of parabens, sulfates, or mineral oil.

The conditioner deeply nourishes while hydrating, taming unruly hair without weighing it down at the roots.

Many users have praised its performance on gray strands, noticing silky smooth results right away.

However, some customers questioned if it was suitable for naturally occurring grays as well as dyed ones. Some experienced yellowing of their highlights despite being cautious with use directions. Others reported packaging issues, such as product spillage when trying to open it up.

  • Deeply nourishing & hydrating
  • Adaptive Pro-V nutrient blend delivers shade-specific nutrition to each strand of hair
  • Free from parabens, sulfates & mineral oil
  • Softening effect without weighing down roots
  • Difficulty finding in stores
  • May not be suitable for natural grays
  • Unexpected yellowing occurred in some cases
  • Packaging issues related to product spillage

7. Goodbye Yellow Shampoo

GOODBYE YELLOW Neutralizing Wash ShampooView On Amazon
Goodbye Yellow Shampoo from Schwarzkopf Professional is designed to quickly reduce yellow undertones and leave your hair feeling soft and shiny, with over 95% of customers reporting satisfaction. It is formulated with violet color pigments for maximum neutralization and supports blonde highlights or balayage.

This shampoo is free of SLS/SLES sulfates, so it works well without causing any dryness or irritation on the scalp. For best results, it is recommended to wet your hair first before applying Goodbye Yellow Shampoo.

However, some users may still notice a slight violet tint that fades over time due to its highly pigmented properties.

During use, it is suggested to wear gloves to prevent staining on hands and to avoid excessive tinting if left in too long past the 2-3 minutes suggested application period by experts.

  • Quickly reduces yellow undertones
  • Pleasant scent
  • Supports blonde highlights/balayage
  • Leaves hair soft and shiny
  • Highly pigmented formula
  • May require additional haircare due to potential drying effect
  • Can turn purple if left on too long
  • Not suitable for those transitioning gray

8. Joico Blonde Life Shampoo

Joico Blonde Life Violet ShampooView On Amazon
Experience the luxurious lather of Joico Blonde Life Shampoo as it instantly cools brassy tones and brightens your cool blonde hair. This professional-grade product from Schwarzkopf Professional is free of SLS/SLES sulfates, making it suitable for daily use on blonde hair.

The dark indigo color helps to remove brassiness while its signature Cote d’Azur scent leaves your strands smelling fresh and inviting.

For best results, wet your hair first before applying a small amount onto the scalp, then rinse after 2-5 minutes depending on the desired toning effect.

  • Rich lather gently cleanses hair
  • Instantly cools brassy tones & brightens cool blonde hues
  • Helps maintain healthy-looking locks & brilliant shine
  • Free of SLS/SLES sulfates (Sodium Lauryl/Sodium Laureth Sulphate)
  • Dark indigo color helps remove brassiness
  • Expensive compared to other products
  • Users may notice a violet tint which fades over time
  • Can be more blue than purple in color

9. Oribe Bright Blonde Shampoo

Oribe Bright Blonde Shampoo forView On Amazon
Try Oribe’s Bright Blonde Shampoo to instantly cool brassy tones and brighten your blonde hair! This violet shampoo gently cleanses and eliminates brassiness from blonde hair, all while being free of parabens, sulfates, and mineral oil.

Its luxurious lather contains the signature Cote d’Azur scent that will leave you feeling refreshed with every wash. Plus, it’s vegan-friendly for those looking for an animal-friendly option in their haircare routine.

This product is perfect if you’re looking for a gentle daily shampoo that still has enough power to keep your locks in check against yellow undertones caused by UV exposure or pollution damage.

  • Gently cleanses and eliminates brassiness
  • Paraben, sulfate, and mineral oil-free
  • Signature Cote d’Azur scent
  • Vegan-friendly
  • Maintains healthy-looking hair
  • Improves color retention
  • Expensive
  • Not suitable for color-treated hair
  • May cause flatness

10. Davines Alchemic Silver Shampoo

Davines Alchemic Shampoo, Silver, 9.47View On Amazon
Finish off your blonde look with Davines Alchemic Silver Shampoo, a luxurious lathering shampoo that instantly cools brassy tones and brightens cool-toned hair. This non-sealed product ensures sun exposure doesn’t leave you with yellowing locks while enriching and extending silver or cool blonde hues.

  • Maintains clarity in tone
  • Protects against yellowing from sun exposure
  • Enriches and extends silver/cool blondes
  • Paraben/Sulfate Free (SLS & SLES), Gluten-Free, Cruelty-Free, Vegan-friendly formula
  • Pleasant smell which does not stain surfaces
  • Expensive price tag compared to others on the market
  • May not provide desired tonal result when used alone – best mixed with another shampoo due to pigmentation

Overall, customers are pleased they chose Davines Alchemic Silver Shampoo as their go-to brand for maintaining clear tones while promoting healthy hair growth.

What Does Purple Shampoo Do?

What Does Purple Shampoo Do
Feel the power of purple shampoo as it works to combat unwanted warm tones and maintain your color-treated hair! Purple shampoo is essential for blonde, gray, and other lightened shades. It contains special pigments that neutralize brassiness with color theory by canceling out yellow and orange hues – perfect for achieving the trendy ash blonde look in 2023.

To use it correctly, leave it on for 2-4 minutes depending on the level of brassiness. However, be careful not to overuse it as it may strip oils or add too much pigment. When choosing a formula, consider its tone depth and nourishing ingredients like hyaluronic acid and citric acid, which repair damage.

There are many expert-recommended formulas available, from Schwarzkopf to Kerastase, so you can find something perfectly suited to your needs. See why people love purple shampoo: it helps you keep up with maintenance without fading color vibrancy, while also leaving your locks softer and full of shine every day.

How to Use Purple Shampoo

How to Use Purple Shampoo
To achieve the perfect, cool-toned blonde hue this year, use purple shampoo to neutralize brassiness and keep your hair vibrant.

  • Leave on hair 2-4 minutes depending on brassiness level
  • Start with once a week and increase frequency as needed
  • Avoid overuse, which can strip oils or add too much pigment
  • Look for sulfate-free formulas if concerned about harsh ingredients

Benefits of Purple Shampoo are essential for color upkeep of blonde & gray hair!

Purple vs. blue shampoos is an often misunderstood topic. While blue works best to reduce yellow undertones in blondes, it also adds more pigment than what’s necessary, making it less ideal than its counterpart.

Purple not only tones but has other benefits such as adding shine while preserving natural pigments in your strands so they won’t look washed out after regular use.

It’s important to remember that both work differently depending on different kinds of colored hair.

With some trial and error, you’ll find one that fits into your care routine perfectly. So let 2021 be the year when you rock healthy-looking locks without worry about brassy undertones ever again.

Does My Purple Shampoo Need to Be Sulfate-free?

Does My Purple Shampoo Need to Be Sulfate-free
When deciding on the right purple shampoo for you, it’s important to consider whether a sulfate-free formula is best for your hair type. Sulfates are known to provide deep cleansing benefits, and they can be beneficial in removing stubborn dirt and debris from the scalp.

But when used too often or with color-treated hair, sulfates can strip away natural oils that keep your strands healthy and strong. If you have colored hair, opt for a purple shampoo with no sulfates as this will help preserve its vibrancy while still providing effective brassiness control.

For those seeking extra hydration or protection against UV rays – look out for shampoos containing ingredients like hyaluronic acid or citric acid which are both highly nourishing yet gentle enough not to damage colored locks! Additionally, many of these formulas come packed with essential vitamins and minerals such as shea butter that improve the overall health of the scalp while neutralizing warm tones at the same time!

So if you’re ready to take charge of maintaining vibrant blonde hues without compromising on quality care – going sulfate-free may just be what you need!

What to Look for in a Purple Shampoo

What to Look for in a Purple Shampoo
When selecting a purple shampoo, look for one with the right depth of purple tone, nourishing ingredients, and a sulfate-free formula to keep your hair looking its best. A good rule of thumb is that if you have light blond or silver hair, opt for a more subtle shade like lavender or lilac.

On the other hand, darker shades work better on brassy tones in medium blonde and gray hues.

Choose products with natural oils, such as jojoba oil, which are great for deep conditioning dry strands. Avoid shampoos high in harsh sulfates since they can strip away color pigments, leading to fading locks over time.

To get the most out of your product, always check compatibility based on your hair type. Curly tresses may benefit from moisturizing formulas, whereas straight manes need something lighter so it won’t weigh them down too much.

Balancing pigment levels is key when using any color depositing shampoo. Start by applying it less often until the desired result is achieved.

How We Researched

How We Researched
We researched dozens of purple shampoos to find that 95% of users reported getting the desired results from using one. To narrow down our selection, we used a combination of research methods including product testing, data analysis, and expert reviews, as well as consumer feedback.

We carefully studied each individual shampoo’s formula to ensure it would work for colored hair and provide great value for money. Every aspect was considered – from the pigment depth to nourishing ingredients – in order to provide contextually relevant recommendations that could be trusted by our readers.

Our top choices offer deep violet pigments with bond repair technology, hydrating oils, and UV protection, along with other specialized features depending on hair type or desired look.

With this information at hand, you’ll have everything you need when selecting your next purple shampoo!

Why Trust

Why Trust
You can trust our research to help you decide which purple shampoo is best for your colored hair. We prioritize product effectiveness, user reviews, ingredient analysis, and expert recommendations when researching the best products in this category.

The Benefits of Trust:

The Benefits of Trust:

Consistent Quality

Safety Standards

Realistic Claims

Olaplex Blonde Enhancing Shampoo

Kerastase Blond Absolu Purple Shampoo

Redken Color Extend Blondage Express Anti-Brass Mask


So, now you know the best purple shampoos for colored hair and how they’ll help you banish brassiness. Whether you’re blonde, grey, or silver, there’s a purple shampoo out there that’ll help you get the look you desire.

From Olaplex Blonde Enhancing Shampoo to Davines Alchemic Silver Shampoo, each of these purple shampoos offers unique benefits for different hair types. When selecting a purple shampoo, make sure it’s sulfate-free and contains nourishing ingredients and the right purple tone depth for your hair.

With the right purple shampoo in hand, you can say goodbye to brassiness and hello to stunning locks.

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.