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Best Hair Moisturizers for Black Men for 2024 | Top 10 Picks

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best hair moisturizer for black menYou’ve stumbled across the mother lode! Looking for the best hair moisturizers for black men? Look no further, because we’ve got you covered. With our top 10 picks of 2023, plus all the advice and information you need to make an informed decision – get ready to be amazed.

African American hair is unique in its texture and density. It’s thicker than other types but also more prone to damage, dryness, and breakage without proper care.

We’ll tell you what ingredients are important when selecting a product, how often one should use it, as well as tips on applying natural leave-in conditioners safely with maximum effectiveness.

Key Takeaways

  • Look for moisturizers with shea butter, cocoa butter, aloe vera, and oils.
  • Avoid sulfates, silicones, and alcohols in moisturizer ingredients.
  • Apply moisturizer daily or every other day, using a dime-sized amount and distributing it from roots to ends.
  • Protective hairstyling, such as wearing durags at night and limiting washing and heat tools, can help prevent breakage.

Top 10 Best Hair Moisturizers for Black Men

Choosing the right moisturizer for black men’s hair can be daunting, but fortunately, there are many excellent options. From As I Am Double Butter Cream to Shea Moisture Curl Enhancing Smoothie, this list of the top ten products will help you find something that works best for your unique needs and hair type.

As I Am Double Butter Cream

As I Am Double ButterView On Amazon
Try As I Am Double Butter Cream – a rich blend of natural butters and organic oils that deeply hydrates curls, adds shine, repairs split ends, and strengthens your hair. It’s packed with pro-vitamin B5 (panthenol) to nourish the scalp while locking in moisture for long-lasting hydration.

This product is suitable for all curl types and can be used daily without feeling heavy or greasy on the hair. Its creamy texture makes it easy to apply from roots to tips. Follow these application instructions designed specifically for black men’s locks: rub between palms until warmed up before scrunching onto damp or dry strands.

Enjoy softer, healthier-looking coils that are immune to breakage!

Pros
  • Natural ingredients
  • Repairs damage
  • Suitable for all curl types
  • Enhances shine
Cons
  • May be too heavy for some fine hairs

TGIN Butter Cream Moisturizer

tgin Butter Cream Daily MoisturizerView On Amazon
Discover the nourishing power of TGIN Butter Cream Moisturizer to transform your natural hair, reducing frizz and flyaways while providing intense hydration for softer and shinier curls. This product is formulated with hemp seed oil, shea butter, Vitamin E Oil, and cocoa butter that help combat dryness and roughness of curly or coily locks.

Not only does this moisturizer improve elasticity, but it also prevents breakage, giving you stronger, healthier-looking strands.

Pros
  • Prevents breakage & promotes healthy hair growth
  • Locks in moisture & improves elasticity
  • Reduces frizz & flyaways by smoothing the cuticle
  • Adds shine without being greasy or heavy
  • Distinct masculine scent
Cons
  • May be too strong a smell for some
  • Thick consistency may not work well on finer hairs

OKAY Black Castor Oil

OKAY | Black Jamaican CastorView On Amazon
Experience the nourishing power of OKAY Black Castor Oil, a deep conditioning intensive therapy designed to revitalize and strengthen your hair. Formulated with Vitamin E and Omega 6 & 9 Fatty Acids, plus Argan Oil for hydration, this oil helps prevent breakage, tangles, and frizz while restoring elasticity.

It also encourages healthy growth with its rich blend of natural ingredients that nourish your scalp’s natural oils.

And because it’s paraben-free, silicone-free, and sulfate-free, making it safe enough for all ages to use, you can be sure you’re getting the best care possible for your hair! On top of that, it is effective in reducing frizziness as well as thickening strands without leaving them greasy or heavy!

Pros
  • Formulated with Vitamin E & Omega 6 & 9 fatty acids plus argan oil
  • Helps prevent breakage, tangles, and frizz
  • Restores elasticity
  • Encourages healthy growth by replenishing the scalp’s natural oils
  • Paraben-free, silicone-free, sulfate-free; suitable for all ages
  • Reduces frizziness
  • Thickens strands without being greasy or heavy
Cons
  • Results may vary depending on an individual’s hair type and condition
  • Requires consistent use over time to see results
  • May need adjustment in the amount used or frequency
  • Can cause allergic reactions if not patch tested first

Cantu Mens Hair Beard Conditioner

Cantu for Men Leave-In Rinse-OutView On Amazon
Cantu Men’s Hair & Beard Conditioner provides a much-needed boost of hydration and elasticity to your hair, while leaving beards soft. Formulated with hemp seed oil, shea butter, and no sulfates or parabens, it helps combat breakage without causing damage.

It is suitable for all hair types, but some may find the scent too strong or unpleasant. This product offers great value as just a small amount goes a long way in providing maximum hydration to dry locks while taming frizziness and keeping curls bouncy.

User reviews have praised its effectiveness in reducing frizz, making coarse waves softer and more manageable, and adding shine without greasiness – even on color-treated and Keratin-treated hair!

Pros
  • Moisturizes effectively
  • Improves texture & elasticity
  • Lightweight formula doesn’t weigh down the hair
Cons
  • Strong masculine scent that some may not like
  • Not ideal for those with fine/thin strands

Carols Daughter Hair Milk

Carol’s Daughter Hair Milk OriginalView On Amazon
Unlock the power of Carol’s Daughter Hair Milk and transform your hair with its natural ingredients that deeply moisturize, improve softness, and prevent frizz. Harness the power of this highly acclaimed product to experience luxurious curls like never before.

Made with shea butter, soybean oil, and agave nectar for a deep conditioning effect you can feel from root to tip! Perfectly suited for all curl types from 4C to 1C – enjoy healthy-looking locks without sacrificing shine or strength.

And best yet – no need to worry about excessive greasiness either as this lightweight leave-in won’t weigh down even fine hairs.

Pros
  • Deeply moisturizes
  • Improves softness
  • Prevents frizz
Cons
  • Strong rose smell may not be desired by some

Alikay Naturals Hair Parfait

Alikay Naturals Moisturizer Rich HairView On Amazon
Alikay Naturals Hair Parfait can deliver moisture and manageability to coarse, dry hair while providing a delightful watermelon scent. This product is made with natural ingredients like shea butter, argan oil, and coconut oil for maximum hydration without leaving the hair greasy or heavy.

It has a thick consistency that some may need to warm up before use. But this also makes it suitable for all types of curls from 4C to 1C as part of your regular conditioning routine when paired with a leave-in conditioner.

Reviews have noted its effectiveness in reducing frizz while softening strands and creating majestic results – especially when used as an in-shower mask or leave-in treatment!

Pros
  • All-natural moisturizing ingredients
  • Thick consistency suitable for all curl types
  • Effective at reducing frizz & softening hair
Cons
  • Scent may be unpleasant to some users
  • May be too heavy for those with fine hair
  • Mixed reviews on ability to moisturize

Maui Moisture Hair Butter

Maui Moisture Smooth & RepairView On Amazon
Maui Moisture Hair Butter delivers luxurious texture and moisture to dry, unruly curls, leaving them softer, smoother, and more manageable. This product is formulated with natural ingredients like 100% aloe vera juice extract, vanilla bean extract, and coconut oil to combat hair damage while adding shine.

The kukui nut oil helps restore damaged strands while providing anti-frizz protection from heat styling tools. It has no harsh chemicals or synthetic fragrances, so it’s safe for all hair types, including color-treated or keratin-treated locks.

Pros
  • Natural ingredients help restore dry curl patterns without added damage
  • Lightweight oils provide hydration without a greasy feel
  • Cruelty-free; vegan; sulfate-free; paraben-free; silicone-free
Cons
  • Not ideal for those who don’t enjoy a strong scent in their products
  • Some find this too heavy on finer textures of curly hair
  • Better value options may exist

Roots Naturelle Hair Oil

The Roots Naturelle Hair OilView On Amazon
Roots Naturelle Hair Oil blasts your locks with a mega dose of moisture and nourishment, transforming even the driest hair into soft and shiny curls! This lightweight oil is formulated with natural oils like jojoba, argan, rosehip seed, and grapeseed.

It also provides anti-frizz protection as well as a heat protectant that helps to promote healthy hair growth.

Perfect for all types of hair, including color-treated or keratin-treated strands, this cruelty-free product will keep your tresses moisturized without weighing them down.

Shake up the bottle before each use for maximum effectiveness when applying to damp or dry locks.

Pros
  • Lightweight, non-greasy formula
  • Can be used daily on all types of hair
  • Anti-frizz and heat protectant properties
  • Promotes healthier and thicker-looking tresses
Cons
  • Patch test before use if you have sensitive skin
  • Avoid contact with eyes

RENPURE Coconut Leave-in Conditioner

RENPURE Coconut Whipped Creme Leave-InView On Amazon
RENPURE Coconut Leave-In Conditioner is packed with natural ingredients like coconut oil and water to help restore dry, damaged hair and leave it softer, smoother, and more manageable. It is formulated without sulfates, parabens, dyes, or gluten. This plant-based product helps fight frizz while delivering intense hydration for all types of curls.

It also contains shea butter to nourish the strands from root to tip, as well as argan oil for added shine.

With its lightweight formula that won’t weigh your hair down or cause build-up over time, you can use it daily without worrying about damaging effects on your scalp health or texture integrity.

Pros
  • Natural Ingredients
  • Lightweight Formula
  • Sulfate Free & Paraben Free
  • Adds Shine & Hydrates Hair Strands
Cons
  • Strong Odor may not be appealing
  • May be too light for some people’s curl type
  • Can take a few uses before seeing significant results

Shea Moisture Curl Enhancing Smoothie

Shea Moisture Curly Hair Products,View On Amazon
Shea Moisture’s Curl Enhancing Smoothie helps keep your curls hydrated and frizz-free, while adding a healthy dose of shine. Packed with shea butter, coconut oil, hibiscus flower extract, and neem oil, it conditions hair from root to tip for the perfect twist-out or wash-and-go style.

The nutrient-dense formula is free of sulfates, parabens, and mineral oils, which can strip away moisture from your strands – leaving them dry and brittle. Silk protein helps strengthen each curl for long-lasting protection against breakage as well as thermal heat damage.

Pros
  • Hydrates curls without weighing down strands
  • Contains natural conditioning ingredients that work together to nourish and protect the scalp
  • Formulated with silk protein, which strengthens each curl
Cons
  • May be too thick/heavy for some fine-haired folks
  • Not suitable for all budgets

What to Look for in a Hair Moisturizer as a Black Man

What to Look for in a Hair Moisturizer as a Black Man
When it comes to finding the right hair moisturizer for black men, there are a few key elements you should consider. Natural ingredients like shea butter and cocoa butter provide powerful hydration, while versatility makes them easy to use in any hairstyle – be it curly or kinky-coily.

With their nourishing properties and ability to keep your locks looking healthy and strong, these products will help you maintain manageable hair with minimal effort.

Designed for Black Men’s Hair

When it comes to black men’s hair, the right moisturizer can be like a healing balm, restoring strength and bounce while protecting against damage. To achieve optimal results, know your hair type – kinky, coily, or curly – and porosity level.

Choose natural ingredients such as shea butter, cocoa butter, aloe vera, and oils. Avoid damaging sulfates, parabens, silicones, and alcohols. Look for creams, parfaits, or oils that hydrate the scalp without greasiness.

Hair care is key. Limit washing and heat tools for natural oil retention. Wear a durag at night to prevent moisture loss. Regular clarifying prevents product buildup, while protective styles aid growth and trims help split ends.

Natural Ingredients

Look for natural ingredients like shea butter, cocoa butter, aloe vera, and oils in a moisturizer to help nourish and protect your curly hair. Natural oils can provide hydration while defending against heat tools that can cause split ends.

Make sure to avoid sulfates, parabens, and silicones as these may damage your scalp health over time. Choose a product such as cream or oil form with a water or aloe vera base for maximum moisture retention without leaving hair greasy or heavy.

Shea Butter is particularly beneficial due to its ability to condition the curls while adding shine – an essential step towards achieving healthier locks!

Versatility

You need a versatile product that can combat dryness and roughness, repair split ends, strengthen hair, and lock in moisture. Try a natural blend of butters or oils for maximum hydration. From coconut oil to aloe vera, jojoba oil to tea tree oil, and citrus oils like lemon or lime, they are great for adding shine while massaging the scalp.

A regular regimen selection should include protective styles such as braids, twists, and locs, coupled with trims every 8-10 weeks depending on your desired length.

Easy to Use

To make sure your hair stays healthy and hydrated, try using a leave-in conditioner like RENPURE Coconut Leave-In Conditioner, which is proven to improve scalp health by over 80%. Its unique application process allows you to easily detangle and style your hair while also providing nourishment for the scalp.

This natural oil blend not only hydrates the hair but also provides heat protection, ensuring that every strand of your curls stays smooth and soft. With its light consistency, it won’t weigh down or be too greasy, so it can be used daily without worry! Plus, its sulfate-free formula helps keep conditioning treatments from stripping away natural oils, leaving your locks feeling refreshed all day long.

Whether you’re in need of an intense deep treatment or something more lightweight for daily use, this leave-in conditioner will surely help give you superior hydration with maximum styling versatility!

How to Choose the Right Moisturizer for Black Men

How to Choose the Right Moisturizer for Black Men
As a black man, it’s important to choose the right moisturizer for your hair and sensitive scalp. With so many products on the market, you’ll want to find one that is specifically formulated for black men’s hair needs while also taking into account any special considerations like skin sensitivity or allergies.

Before making a purchase, research different ingredients and read reviews from those who have used similar products in order to make an informed decision about what will best meet your individual needs.

Sensitive Skin and Scalp

If you have sensitive skin and scalp, look for moisturizers specifically formulated to be gentle on your delicate strands. Look for natural ingredients like shea butter, cocoa butter, aloe vera, and oils that can help hydrate dry scalps while locking in moisture.

Avoid sulfates or alcohols that may damage the hair further and opt for organic options with no added preservatives instead.

When selecting a product:

  • Check if it helps retain natural oils.
  • See if it reduces split ends.
  • Ensure it doesn’t cause irritation due to its scent.
  • Determine whether it is suitable for all curl types.

Taking care of your hair should come at the top of any black man’s list; choose wisely so as not to compromise your health! Moisturizing regularly will ensure long-lasting shine, manageability, and healthy-looking locks – essential factors in achieving confidence from within!

Why Hair Moisturizers Are So Important for African American Hair

Why Hair Moisturizers Are So Important for African American Hair
Are you wondering how to keep your African American hair looking healthy, shiny, and strong? Hair moisturizers are essential for black men’s hair care regimen. They help to lock in moisture, prevent breakage, and add shine. Moisturizing should be done regularly – daily or every other day depending on the type of product used – so that your curls stay soft and manageable.

How Do Hair Moisturizers Work?

By using the right hair moisturizer, African American men can enjoy numerous benefits that come with hydrated and healthy locks. In fact, research shows that up to 81% of black people cite improved moisture retention.

Moisturizers are designed to replenish natural oils while helping define styles and repair damaged hair. Protective styles like braids or twists will help retain length by preventing breakage, as well as stop dandruff.

Hot oil treatments every two weeks, along with aloe vera-based products, aid in locking moisture into strands.

All these actions make it easy for black men to have shiny, soft curls that resist damage!

How Often Should Black Men Moisturize Their Hair?

Regularly moisturizing your hair is essential for African American men to keep their locks healthy and looking great. A daily regimen using aloe vera, shea butter, coconut oil, or tea tree can help retain moisture and prevent hair loss.

Styling creams with neem oil or natural oils provide heat protection while leaving the scalp hydrated. Products like leave-in conditioners are best used after shampooing and conditioning as they not only add shine but also make curls more manageable without weighing them down.

To ensure optimal results, use a deep conditioning mask once a week in place of regular conditioner.

What Makes Organic Hair Moisturizer Good for You?

What Makes Organic Hair Moisturizer Good for You
Organic hair moisturizers are a great choice for African American men as they provide nourishment and protection without the harsh chemicals that could damage sensitive skin. They contain natural ingredients like shea butter, cocoa butter, and oils to lock in moisture while promoting healthier growth.

Organic hair moisturizers help to reduce frizz and flyaways while conditioning your scalp for shiny, hydrated curls.

Avoids Harsh Chemicals

Using organic hair moisturizers can help you steer clear of harsh chemicals and keep your ‘crowning glory’ in tip-top shape. Paraben-free, sulfate-free, vegan-friendly formulas with natural oils provide silky texture perfect for nourishing the scalp without heavy butters or light oils.

Aloe vera and other organic ingredients create a natural scalp moisturizer that won’t damage delicate follicles while providing plenty of moisture to support healthy growth. Plus, it smells great! Look for products loaded with vitamins, proteins, and minerals to really maximize benefits – such as those found in shea butter, cocoa butter, or argan oil – all known for their ability to soften locks while replenishing essential nutrients from root to tip.

Nourished Hair

Nourishing your hair with organic moisturizers helps fortify each strand, reducing the risk of breakage and increasing shine. Aloe vera, shea butter, cocoa butter, and natural oils provide vital hydration care while eliminating dandruff prevention.

Regular oil treatments can help preserve natural shine and reduce split ends for a healthier overall look.

Natural oils offer protection from damage caused by heat styling tools while ensuring maximum moisture retention.

Safe for Sensitive Skin

Look for a moisturizer that is free of harsh chemicals and synthetic ingredients, so it won’t irritate your scalp or skin. Organic products like aloe vera, natural oils, plant oils, and botanical extracts are gentler on sensitive skin while still providing ultra-moisture curl duo protection for black men’s hair.

With the right ingredients in place to keep scalp health in check, you can avoid potential irritations caused by artificial fragrances and coloring agents found in some non-organic formulas.

How to Keep Black Men’s Hair Moisturized

How to Keep Black Men
For more resilient hair with a healthy shine, try nourishing it with the perfect moisturizer.

  • Use natural ingredients such as shea butter, aloe vera, or oils to lock in moisture.
  • Utilize the LOC Method – Leave In Conditioner/Oil/Cream – to retain hydration.
  • Clarify regularly using products free of sulfates and parabens for product buildup prevention.
  • Wear durags at night to protect from moisture loss.

Incorporate hot oil treatments every two weeks for extra hydration benefits.

These steps will help maintain scalp health while controlling frizz and promoting growth. Products like As I Am Double Buttercream are an excellent option as they contain pro-vitamin B5, which helps nourish your curls while preserving patterns without causing breakage or dryness.

Is Coconut Oil Good for Black Men’s Hair?

Is Coconut Oil Good for Black Men
Coconut oil has the power to transform your curls and leave them feeling soft, smooth, and ready for whatever comes next. For black men’s hair in particular, coconut oil can provide moisturizing benefits.

Hair care should be an important part of any man’s routine. Regular hot oil treatments can help strengthen hair from roots to ends, while protective styles like locs or twists will keep it looking its best all day long.

Massaging the scalp with coconut oil is also a great way to boost circulation that promotes healthy growth, giving you that perfect look every time! Coconut oils are known for their ability to penetrate deeply into strands, which helps retain natural moisture levels without weighing down your texture or making it greasy-looking.

This makes them ideal for all curl patterns, from kinky coily 4c’s right through 1b waves.

It provides protection against environmental damage, such as UV rays too, so you don’t have to worry about dryness or breakage ever again! Use daily after shampooing and conditioning on damp locks before styling.

Why Choose the Top 10 Best Hair Moisturizers for Black Men?

Why Choose the Top 10 Best Hair Moisturizers for Black Men
Finding the best hair moisturizer for black men can be difficult, with so many products on the market. But if you want quality and effectiveness that has been proven by customer reviews and recommendations, look no further than this list of the top 10 best hair moisturizers for black men.

Quality and Effectiveness

You’ll love how these top 10 products provide long-lasting hydration, frizz control, and manageability to your curls.

From creamy butters like Shea Moisture Curl Enhancing Smoothie for twist-outs and braids to natural oils like RENPURE Coconut Leave-In Conditioner that protect against heat damage and promote scalp health – there’s something for every hair type.

Aloe vera, butter extracts such as cocoa butter, jojoba oil plus customer service make them stand out from the rest!

Deep conditioners with natural ingredients including argan oil can help restore dry brittle hair while oils infused with omega 6 & 9 fatty acids are perfect for adding shine without weighing down your locks.

Hair protection is key; look no further than these top moisturizers!

Customer Reviews and Recommendations

Discover what customers are saying about top-rated products and decide which one is right for you. Customers praise the quality of many moisturizers, from As I Am Double Buttercream to TGIN Butter Cream Moisturizer.

Different types of organic moisturizers work well on different hair types, from kinky curls to coily waves. Opting for a product that suits your particular texture can lead to increased shine, definition in curls, as well as improved health overall! With so much available out there, it’s important not only to find something that works but also to avoid harsh ingredients such as sulfates or parabens found in other popular brands.

A little research into the best natural options will help ensure healthy locks without any greasy residue left behind.

Tips for Applying Hair Moisturizer for Black Men

Tips for Applying Hair Moisturizer for Black Men
When it comes to choosing the best hair moisturizer for black men, it is important to know how much product to use and the proper application techniques. To get optimal results from your chosen moisturizer, only a dime-sized amount should be used and warmed by rubbing between palms before applying from the ends of the hair towards the roots.

Letting it sit for 4-5 minutes prior to rinsing will also result in ideal hydration levels.

Amount to Use

When it comes to applying a hair moisturizer, only use a dime-sized amount and warm it between your palms before application. This ensures the product is properly distributed throughout the hair for optimal results.

Massaging in small amounts of aloe vera can help prevent dandruff while also promoting longer, healthier locks.

Hot oil treatments should be done every two weeks to keep the scalp hydrated and free from split ends or other damage caused by heat tools or styling products. To achieve the desired look, air dry after applying cream rather than using heat tools like blow dryers or curling irons, which can cause further damage and dehydration of strands over time.

Follow these tips for proper application with regular maintenance routines, such as scalp massages, that will leave you with healthy tresses all year long!

Application Techniques

Rub your chosen moisturizer between your palms to warm it up, and then glide it from the ends of your hair to its roots – like a wave cascading down a shoreline.

The best way to ensure water retention is by applying the product with a wide-tooth comb on wet or dry hair. This helps evenly distribute it throughout and prevents split ends while also helping you retain moisture for longer periods of time.

For protective styles such as dreadlocks, use aloe vera gel mixed in with an oil-based moisturizer for heat protection against hot irons or blow dryers that can cause extreme damage over time.

Massaging this mixture into the scalp will help stimulate healthy growth and provide shine without weighing down strands!

High-quality ingredients like shea butter are key for maximum hydration, but make sure you don’t overdo it as too much can lead to sticky residue that weighs curls down – so be mindful when using these products!

Frequently Asked Questions (FAQs)

How often should black men use hair moisturizers?

Black men should use hair moisturizers regularly, such as every other day. For instance, a weekly hot oil treatment and daily leave-in conditioner will help maintain defined, hydrated curls and protect them from breakage.

What are the benefits of using an organic hair moisturizer?

Organic hair moisturizers provide deep hydration, nourishment, and protection from breakage. They revitalize dry curls with natural ingredients like shea butter, cocoa butter, and aloe vera to add shine, reduce frizz, and keep your hair strong.

What other products can be used in conjunction with moisturizers for optimal results?

Maximize your moisturizing routine with products like leave-in conditioners, oils, and styling creams. These will help lock in hydration, combat frizz, and define curls while adding shine to hair.

What are the best ways to prevent breakage when styling black men’s hair?

To prevent breakage when styling black men’s hair, use protective styles like braids and twists, limit washings and heat tools to preserve natural oils, moisturize daily with shea butter or cocoa butter-based products for hydration, clarify regularly to avoid product buildup, wear a durag at night, and massage the scalp for increased circulation.

Is there a difference between hair moisturizers for black men and women?

Yes, there is a difference! Men’s hair tends to be thicker and coarser than women’s, so it needs more intense moisturizers with heavier oils. Choose products specifically designed for men to nourish your locks and prevent breakage while styling.

Conclusion

You’ve come to the right place for the best hair moisturizers for black men in 2023. Whether you’re looking for a product to define your curls, reduce frizz, or add shine and softness, there’s something here for you.

From As I Am Double Butter Cream to Shea Moisture Curl Enhancing Smoothie, each of these top 10 products is designed specifically for black men’s hair, with natural ingredients like shea butter, coconut oil, and aloe vera.

As a black man, you’ll want to make sure you choose a moisturizer that is suitable for your hair type and porosity, and also avoid harsh ingredients like sulfates, silicones, and alcohols that can cause damage.

With regular use and proper application, you can enjoy the benefits of moisturizing black hair, like improved growth, hydration, and shine.

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.